We are all evolving in real estate, I am not sure if we ever stop but I think we dont recognize how far we have come sometime. Over my about 40 years in real estate it seems like a lot and yet a blink of an eye. Both are true. For me, this episode of my podcast puts me squarely on the road with Legends as people first, and that is absolutely where I want to be with this in the end and every moment until then. It is a people business. When I started focusing on people’s needs in real estate everything is easier and makes more sense to people as we work. This simple formula makes every day good for me as a person and pro. This is how Nate and Jerome act in their business too.

The word Legends can set people off both good and bad I have found. Now with many timeless stories/episodes still attracting new listeners I have the opportunity to look, grow and address Legends as I see it in my heart. It starts with family, and friends. In my life all of the good and bad boil down to people and the good is family and friends. In Chicago, you still have to work for the good, and that means earning it at home and on your block. Real estate can get very personal. You have to be able to hold your own or get in line, and neither of these two guys are get in line type of people. Who is your toughest audience? VERY often it is your family. The values you hold will define your business. This is the new world of real estate, up… close… personal.

This is how I feel when I talk to these two men. What we are doing together and individually in our community reflects those values. We talk about being little kids to today, hoods from playgrounds to real estate in Chicago and how they created the Collective. In an ever increasing complex real estate world, they are creating their heartfelt version. That is the stuff Legends are made of, much more than just sales. But they sell too. From the heart and with an understanding of their city and its people.

If you are from Chicago, they are from the south side and you can see it. If you are not, they are from the south side and you will hear about it. They are proud Chicagoans and believe in our neighborhoods.